marketing

A tactical guide that challenges stale Marketo 'best practices' and shows when-and how-to break the rules safely to lift engagement, conversions, and speed-to-lead.

A clear, evidence-based debunking of the most common misconceptions about SEMrush - pricing, data accuracy, and the learning curve - plus practical, actionable guidance so marketers can decide with confidence and get value fast.

Practical, step-by-step guidance for using Canva to create high-engagement social media graphics - covering color psychology, typography, layout, animation, accessibility, and testing.

A practical, up-to-date analysis of the major email marketing trends shaping 2023 - AI-powered personalization, privacy-first tracking, interactivity, omnichannel messaging, and deliverability - and a feature-by-feature look at how Mailchimp meets, misses, or mitigates each trend so you can make an informed choice for your marketing stack.

A practical guide to using Google Analytics (GA4) and the Google Cloud ecosystem to build predictive models that forecast customer behavior and drive proactive marketing actions.

Separate hype from reality: learn what Hootsuite actually does, what it can't do, and how to use it effectively as part of a real-world marketing workflow.

Real-world case studies and playbooks showing how leading brands use Optimizely to lift conversions. Learn the strategies, experiments, and implementation steps you can replicate to build a high-performing experimentation program.

An in-depth look at how marketing automation platforms like Zapier shift the balance between scale and authenticity - with practical rules and a checklist to keep the human touch where it matters.