Optimizely is powerful - but it's not a magic wand. This post exposes the common misconceptions and controversial tactics marketers use, reveals the real pitfalls, and gives a practical playbook so your experiments produce reliable, business-driving results.
Move past simple A/B splits. Learn practical, creative testing strategies you can run on Instapage - from personalization and multi-armed bandits to micro-experiments, qualitative overlays, and performance engineering - to unlock sustained conversion lifts.
Go beyond basic splits. Learn 10 lesser-known, actionable Optimizely tips - from feature flags and custom metrics to robust QA, data exports, and statistical guardrails - that speed up experimentation, improve signal detection, and drive better conversions.