Tag: personalization

A practical guide to combining AI tools with Instapage features to deliver hyper-personalized landing experiences that increase conversions and scale with your marketing operations.

Real-world case studies and playbooks showing how leading brands use Optimizely to lift conversions. Learn the strategies, experiments, and implementation steps you can replicate to build a high-performing experimentation program.

A practical guide that shows how to integrate AI with ActiveCampaign to boost open rates, personalize journeys, predict churn, and automate smarter campaigns-with step‑by‑step architectures, sample workflows, metrics, and implementation best practices.

Using Calendly or another scheduling tool doesn't make you impersonal or unprofessional. This post debunks common myths and gives concrete, actionable ways to keep your meetings automated - and human.

Learn how real-time analytics turns minutes into measurable advantage. This post explains why timing matters, shows case studies from Oreo, Netflix, Uber and Starbucks, and gives a practical playbook and toolset to move from lagging reports to instant action.

A practical, step-by-step guide to implementing AI-powered hyper-personalization in Salesforce Marketing Cloud. Learn the architecture, tools (Einstein, Customer 360, Journey Builder), sample snippets, measurement frameworks and real public Salesforce customer resources to help you deliver 1:1 experiences at scale.

Shift from simple A/B tests to richer personalization with Optimizely. Learn creative tactics-server-side personalization, progressive profiles, algorithm experiments, lifecycle targeting-and a repeatable playbook to increase engagement and loyalty.

Five unconventional Crazy Egg approaches that challenge common CRO wisdom - radical cuts, purposeful friction, gamified nudges, persona-based omission, and hiding information - with implementation steps, measurement plans, and ethical checks.