Controversial Marketo Tips: Why You Shouldn't Always Trust 'Best Practices'
A tactical guide that challenges stale Marketo 'best practices' and shows when-and how-to break the rules safely to lift engagement, conversions, and speed-to-lead.
Tag: deliverability
Email Marketing in 2023: How Mailchimp Stacks Up Against New Trends
A practical, up-to-date analysis of the major email marketing trends shaping 2023 - AI-powered personalization, privacy-first tracking, interactivity, omnichannel messaging, and deliverability - and a feature-by-feature look at how Mailchimp meets, misses, or mitigates each trend so you can make an informed choice for your marketing stack.
ActiveCampaign vs. The Competition: Who Wins on ROI?
A practical, data-informed comparison of ActiveCampaign and its leading rivals, focused on which platform delivers the best return on investment for different business needs.
路 businessHow to Avoid Common Klaviyo Mistakes That Are Costing You Money
A practical guide to the most common Klaviyo mistakes-broken tracking, poor segmentation, deliverability slipups, flow misconfigurations-and step-by-step fixes that increase opens, conversions, and ROI.
Integrating Klaviyo with Your E-commerce Platform: Secrets for Seamless Success
A practical, platform-by-platform guide to integrating Klaviyo with Shopify, WooCommerce, BigCommerce, Magento and custom stores - plus lesser-known technical and strategy hacks that lift deliverability, personalization and revenue.
Controversial Marketing Automation: Should You Trust Sendinblue鈥檚 AI to Craft Your Emails?
A practical, balanced look at Sendinblue鈥檚 (Brevo) AI-powered email features - what they do well, where they fall short, and how to combine human expertise with automation so your emails stay effective and authentic.
The Dark Side of Email Marketing: Klaviyo Best Practices to Avoid Pitfalls
A sharp, practical guide to stop common Klaviyo mistakes-over鈥憇egmentation, broken automations, frequency abuse and deliverability errors-and fix them for stronger engagement and revenue.
The Dark Side of Salesforce Marketing Cloud: 5 Pitfalls to Avoid
A blunt look at five common-and costly-mistakes teams make with Salesforce Marketing Cloud, with practical steps to avoid them and keep campaigns effective, compliant and measurable.