Tag: segmentation

A tactical guide that challenges stale Marketo 'best practices' and shows when-and how-to break the rules safely to lift engagement, conversions, and speed-to-lead.

Step-by-step guide to designing, building, and optimizing high-converting lead nurture campaigns in Marketo-covering segmentation, engagement programs, smart campaigns, scoring, deliverability, and measurement.

A practical guide to the most common Klaviyo mistakes-broken tracking, poor segmentation, deliverability slipups, flow misconfigurations-and step-by-step fixes that increase opens, conversions, and ROI.

A sharp, practical guide to stop common Klaviyo mistakes-over‑segmentation, broken automations, frequency abuse and deliverability errors-and fix them for stronger engagement and revenue.

Learn creative, practical ways to use Mailchimp for e-commerce beyond basic newsletters - from dynamic product recommendations and cart recovery flows to customer feedback loops that feed personalized automations. Implement these unconventional strategies to increase conversion rates, average order value, and lifetime customer value.

Automation should save time and scale personalization - but in the wrong hands it destroys deliverability, damages brand trust, and creates operational chaos. Learn the common ActiveCampaign automation mistakes marketers make and practical ways to avoid them.

Discover five lesser-known Crazy Egg features - and how to use them - to uncover high-impact insights, diagnose user friction, and run faster, smarter conversion tests.

Practical, lesser-known Klaviyo tactics you can implement tonight - from resending to non-openers and smart send times to Liquid-powered subject personalization and deliverability fixes - to dramatically increase open rates fast.