A practical, balanced look at Sendinblue鈥檚 (Brevo) AI-powered email features - what they do well, where they fall short, and how to combine human expertise with automation so your emails stay effective and authentic.
A provocative, practical guide to the deliverability, reputation, and compliance risks you can encounter when using Mailchimp - and step-by-step safeguards to keep your campaigns out of the spam folder.
Google Analytics is powerful - and popular. But blind faith in its numbers creates legal risks, technical blind spots, and strategic mistakes. This article exposes common pitfalls and gives practical mitigations so you can make smarter, safer decisions.
Automation should save time and scale personalization - but in the wrong hands it destroys deliverability, damages brand trust, and creates operational chaos. Learn the common ActiveCampaign automation mistakes marketers make and practical ways to avoid them.
A practical, candid guide for marketers on how to use Hotjar responsibly-balancing powerful behavioral insights with evolving privacy rules and user trust. Includes compliance steps, configuration tips, and ethical considerations.