A practical guide to using Google Analytics (GA4) and the Google Cloud ecosystem to build predictive models that forecast customer behavior and drive proactive marketing actions.
Compare Hotjar and Google Analytics (GA4) head-to-head. Learn strengths, weaknesses, real-world scenarios, pricing, privacy considerations, and a practical decision framework so marketers can choose the right tool - or use both together - to deliver measurable improvements.
Learn how to combine Ahrefs’ competitive data and backlink intelligence with Google Analytics’ behavioral and conversion data to prioritize SEO work, measure ROI, and unlock growth opportunities. This guide gives step‑by‑step workflows, example scripts, dashboard ideas, and a 90‑day action plan.
Google Analytics is powerful - and popular. But blind faith in its numbers creates legal risks, technical blind spots, and strategic mistakes. This article exposes common pitfalls and gives practical mitigations so you can make smarter, safer decisions.
Discover five lesser-used Google Analytics (GA4) features - Explorations, Custom Dimensions, User-ID & Cohorts, Attribution Models, and BigQuery Export - with step‑by‑step usage, real-world use cases, sample queries, and implementation tips to surface hidden audience insights that can reshape your marketing strategy.