May
03

The Most Popular Blog Posts Of All Time (and What You Can Learn From Them)

In this post, I've listed some of the most successful posts from some of the most successful blogs on the web*. The blogs are a random spread from the Technorati Top 100, and the posts are usually not recent - they've become evergreen content due to the quality, popularity and excellence of the work.

What I hope you'll take away from this list is inspiration on how to create content that meets the same standard, and hopefully achieve the same levels of success that these posts have had.

In most cases, the popularity of the posts was based on the list some blogger's provide on their site of "Most Popular Posts," in other cases, the popularity was determined by the count of most Diggs from digg.com on the blog in question.

Without further ado ...

Techcrunch.com

Web 2.0 & Technology Company News @TechCrunch
(Note: A few of the most popular stories on Digg for Techcrunch were about Digg itself, which would biase the results and so these have not been included)

Most Popular Posts Why?
Google Launches Free 411 Service Google? Free? Surely that's not news. 411 is a service everyone (US based) can relate to, so it's going to have popular appeal
Nine Inch Nails Help Seal Record Industry's Coffin Record Industry dying? David vs. Goliath fight + Big Industry meltdown = copy gold
Google In Negotiations To Acquire Digg For “Around $200M" Peppered with a bit of self propelled voting biase by Digg users, this is still a massive news item especially when considering the figure quoted at the time of the post
Google flags entire internet as malware Controversy, Google and a National Enquirer level "I can't believe it's true" Headline make internet magic
MySpace v. Facebook: “It’s Not A Decision. It’s an IQ Test” Ingredients: (1) Two Social Networks (2) Implied Competition (3) Sarcastic quote. Result? Link bait gold 

 

The Huffington Post

Politics (originally) @huffingtonpost

Most Popular Posts Why?
Tina Fey As Sarah Palin: Katie Couric SNL Skit (VIDEO) Unless you were living under a rock for all of 2008, you might have heard of some Alaskan named Sarah Palin. Add Tina Fey on SNL in a send up skit in Video format on the world's most popular political blog, and it doesn't get more  link bait than that.
Palin Claimed Dinosaurs And People Coexisted More Palin link bait, this one aimed to deliver Democratic website traffic in droves
The Worst Sarah Palin Clip Yet And yet more Palin. It's worth noting only one of the Huff's top ten posts don't mention Palin or McCain (it mentions Obama). Lesson? Keep feeding your audience the stuff they love again, and again, and again.

 

TMZ

Hollywood Entertainment @harveyevintmz

Most Popular Posts Why?
Michael Jackson Dies Three of TMZ's top five are all covering the death of big celebrities (the death of Brittany Murphy being No. 8). These celebrities are all huge, but here's the key - death/died/dead is a power word in copywriting, which means it's going to attract a lot of eyeballs
Heath Ledger is Dead see above
Paris free = Justice fails Paris Hilton was major news before this story broke, and her incarceration was even bigger news. Add the controversy of her early release and the gods of linkbait will be pleased.
Patrick Swayze Dies see above
Bale Goes Nuts On The Set of Terminator Salvation This is a major scoop, pure and simple. A leaked audio recording of an A list actor losing it is pretty much as good as it gets.

 

Mashable

Web 2.0 & Mobile @mashable

Most Popular Posts Why?
January 30th is International Delete Your MySpace Day Funny and aggressive headline targetting Mashable's heavy Facebook oriented audience
Conan O'Brien Puts Tonight Show for Sale on Craigslist Timed around Conan's ill fated stint on the Tonight Show, the marriage of popular culture and websites makes any geek weak at the knees
CEASEFIRE DECLARED: AT&T Unblocks 4Chan Controversy with a power word (Ceasefire), with an ever popular David vs. Goliath theme
IE6 Must Die for the Web to Move On Who doesn't like a little Microsoft bashing, especially when it involves an out of date browser everyone hates?
Gmail Going Huge: 9000MB+ It's breaking news that's short, punchy and specific. Add to that the fact that most of Mashable's users will be pro Gmail and it's a winner 

 

BoingBoing

Anything and Everything

Most Popular Posts Why?
L Ron Hubbard Plagiarized Scientology? Without the question mark, this is like telling Christians that the Bible was ghost written. A massive combination of power word (plagarized) and controversial religion
Secret copyright treaty leaks. It's bad. Very bad There are few Blog readers not interested in Civil liberties, especially when it comes to their internet connections
Obama Admin brings back the Freedom of Information Act Again, another civil liberties post affecting internet users
P2P insurer will pay your fines if RIAA sues: $19/year! Following hot on the heels of RIAA's bout of lawsuits against file sharers, a cheap way out for the potentially affected is hot news
RIAA to grieving family: We depose your children in 60 days Two massive power words - "grieving" and "children" guarantee this attention, and it's David vs Goliath again 

 

LifeHacker

Self Improvement for Geeks @lifehacker

Most Popular Posts Why?
Burn almost any video file to a playable DVD Practical, popular promise applicable to a large audience
Dress Up Your Ties with the Matrix "Merovingian Knot" Quirky link bait fuel
Turn Your $60 Router into a Super-Router with Tomato You mean my modem is more powerful than it's letting on?
Most Popular Free Windows Downloads of 2008 Great headline. Only the word "of" is of waste in this title
Top 10 BitTorrent Tools and Tricks Top 10 List. Piracy. Tools and Tricks. Magic

 

CopyBlogger

Copywriting for the Web @copyblogger

Most Popular Posts Why?
Do You Make These 7 Mistakes When You Write? I don't like making mistakes. Better find out ...
5 Common Mistakes That Make You Look Dumb I don't like people thinking I'm dumb. Better find out ...
Does Telling Someone to “Click Here” Work? I'm not sure. Better find out ...
Do You Recognize These 10 Mental Blocks to Creative Thinking? Er ..... Better find out ...
How to Get 6,312 Subscribers to Your Blog in One Day Ad nauseum ... Brian Clark is the master. This last one's gold - A "How To," specific number, specific time and desirable goal is an absolute killer

 

* This isn't in order of the top blogs on Technorati, nor does it include all of them. GizModo & Engadget cover very similar ground, as do Mashable and ReadWriteWeb, hence only one of each being included

Written by Chris Webb @ 5/3/2010 1:23:00 AM | Comments | Short URL
Tags: Copywriting   

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